Project Requirement/Analysis
This project was part of my end-of-the-study design project in my master's, where I was doing design research on how we can improve the experience of cinema-goers in south India. It was a long project and I had to do a lot of fieldwork including interviewing different stakeholders then I tried to approach this project in socio-psychological solutions to intervene in some of the pain points. As a designer, I also looked into my social responsibility and tried to come up with a design that provides a positive experience for the people who want to go to the cinema.
Introduction
Movie Theatres/Cinemas/Salle de Cinema refers to the public outdoor or indoor spaces where a movie can exhibited for the public
Two specific geographic regions - Kerala, India and Nantes, France
Two Industries are divided by Language, Culture and the Heritage
There is high socio-political influence in the Indian Cinema Industry
As estimated there are around 545 screens in Kerala states
Decrease in the number of audience in Movie theatres
DEFINITION
“We can define the filmic experience as that particular modality through which the cinematographic institution allows the spectator to perceive a film and to re-elaborate the perception into knowledge and competence”
- Francesco Casetti,
Director of Graduate Studies,
Film and Media Studies Program,
Yale University
Final Problematic
“How can we design movie theatres to create a better experience for its audience”
Survey Results
No of Responses
80
Targeted Geography
India &
France
Initial Artistic Direction Workshop
A Workshop was conducted among media design students and we were asked to make some artistic creations based on the topics of each student. The following photos are the results of this workshop, It really helped me to think that I would love to see but some of them are too futuristic or unpractical at this point
Abstract embroidery Representation of Immersive theatre experience
AR Glass for Subtitles in the language of choice of the user
The Problematic Map of Modern Cinemas
Poor Infrastructures
(Sound Quality,
unclean Toilettes)
Bad Reviews
Not able to get the right seats
The habit of watching Television in the comfort of the home
Why do people
avoid Cinemas
Difficulty in Booking Tickets
Theatre Strikes
Internet OTT Platforms
Online Piracy
Not able to go to movies alone
Bad Audience
Parking Availability
Proposed Initial Concepts
After Movie Discussion Kit
Dating App for Cinema Fans
Games based on Questionaire
Concept Evolution
What was lacking in intial concepts:
Priority was given to movies that were screening nearby.
Lack of User information
Concentrated on more than two people
Benchmark: MovieSwipe
Lack of Planning a movie together
Lack of building concrete relationship
Unclear User Scenario
What should be there?
Be more user-centric
Helps people to find people with similar film interests
Helps them to watch a trailer together
Helps them to plan a movie together
Categorise people based on Movie Genre
Give information about the nearby theatres and movies
Help people find a date/Friend
To help people in lonliness
Stakeholder Map
Feedbacks
Mental Health issues are in great discussion during this pandemic situation. This may reduce the risk of usual dating concerns because the matching element here is film interest. A film, when being discussed between two people or a group will enhance the theatrical experience because it adds the aspects and perspective from many minds. That’s the beauty that a film offers and this could effectively reduce a person’s loneliness. This will be a great tool for socialising for movie fanatics too.
Raisa Baiker
Movie Audience
Kerala
I honestly think this a great idea for the people who are isolated due to COVID-19, I think the economical aspect would be great. This socialization could help the economy of theatre
As for the Dating scenario, I believe theatres would be a great place to start
Jade Pasquier
Psychology Student
Université de Nantes
That sounds interesting, will love to see how it will help the co-audience experience
Vivek Sivadas
Asst Cinematographer
Kerala
Final Concept
User-centric interface
Uses the GPS to find people's proximity
Have two options Dating or Friendship
Helps to plan movies
Broadcasts of the Trailers of movies screening nearby
It gives Movie Screening timing
It helps users to understand the movie tastes of other users
User Story
Gayus Eldho
Intern
Belgium
After completing his education in France moved to Belgium from Nantes
Loves Sci-Fi Movies
Kaja Kolar
Student
Belgium
Exchange student from Slovenia, Studying Belgium
“Marvel Fan”
After they matched eachother,
They Started Chatting Together on Cinemate Platform
They even watched a movie together and had good discussing which helped them to plan movie date together
What happened afterwards
They decided to meet in-front of the theatre for the movie
After the movie Gayus checked nearby bars to grab a beer together
In the bar they discussed each other and the movie, they even watched a new trailer of an upcoming Indian movie
Prototype
Tools that I have used
Miro Board
For Research
Interviews
Photography
Survey
Observations
Feedback and inputs from Stakeholders
Wireframe Sketching
Adobe XD/Figma
For Design Softwares
Adobe Illustrator
Adobe Photoshop
Adobe Indesign
Anima
Figma